Northtone Records is a new Melbourne based record label focused on Pop, Soul, Indie-folk and Indie-rock. The name derives from their humble beginnings in the Northern suburbs of Melbourne, founded by a love for creating beautiful music and run in a close-knit family-esque nature.

The label was foundered by Jimi Lundy in 2014 by signing his first artist Revival Nona. Working in music education Jimi Lundy has seen talent come and go, his vision for Northtone Records is to capture young emerging talent and with a strong team focused on artist development, production, promotion and distribution; release refined music and assist artists reach new heights in their music careers.